Lyon, France – June 2nd, 2021 – In mid-2021, the French company Safecube, born from a joint venture between Michelin, Sigfox France and Argon & Co in 2019, is launching its new asset tracking solution with IoT technology.

Safecube continues its development in the supply chain ecosystem by providing visibility on transport flows and now assets by leveraging digital innovations such as IoT.

Its initial solution proposed real-time visibility on multimodal flows with an IoT approach. Michelin was the first to use Safecube’s IoT service.

Today, the company is diversifying by creating an asset tracking solution, LocaTrack. This solution will track and monitor assets, while the first Safecube solution provides visibility over supply chain flows.

What is LocaTrack?

Almost two years after the launch of its first flow tracking solution, Safecube expertise has expanded to include asset tracking.

The purpose is to offer a global view of the fleet using an intuitive interface for monitoring assets activity. Thanks to trackers positioned on assets and connected to the Sigfox 0G network, it is now possible to know in real time the exact location of a trailer, a pallet or an industrial tool. Geolocation, asset tracking, fleet maintenance management, etc., The benefits involved are multiple.

This platform integrates directly into the customer’s information system. It allows to track the assets, to monitor their condition (full, empty, cold, hot, etc.) and to optimize their management in a simple way. Safecube’s objective behind this new solution is to make asset tracking and monitoring more accessible and affordable.

This solution is the logical next step in our goods tracking solution. By democratizing asset tracking, especially for non-motorized assets, we are enabling logistics and industrial players to better exploit their assets.” says Waël Cheaib, CEO of Safecube.

The Sigfox network, a key differentiator for Safecube

The Sigfox 0G network is one of the key differentiators for Safecube, offering low bandwidth to retrieve just the data needed for the visibility issues specific to the supply chain. It allows low energy consumption, a longer tracker life (up to several years), and a low cost.

How can IoT be a game-changer in supply chain applications? Firstly, by providing visibility beyond company borders. In the past, end-to-end visibility was limited by the cost of the solutions needed to capture relevant and valuable data. The return on investment was simply not achievable. Technology like Sigfox is a game-changer because it captures relevant data at minimum cost. Secondly, by making it possible to capture this significant data, in the right place and at the right time, in a simple way, without impacting the declared infrastructures or installing a new one. You cannot handle what you cannot measure! LocaTrack allows companies to detect the reality of their business to take informed & relevant decisions” says Patrick Cason, General Manager of Sigfox France.

A platform secured by Microsoft’s cloud architecture

Safecube has chosen to maximize the security of the entire data recovery process. The architecture of the Sigfox 0G network and its data transmission protocol from the trackers to the platform has a reinforced security.

The company has chosen Microsoft Azure services including Azure IoT Hub for its platform. Azure is not only a flexible and highly available infrastructure, it is also strongly secured: each datacenter is physically protected by a multi-layered protection, with an end-to-end security, from network, servers and applications, to data encryption. Therefore, this infrastructure secures the data transmitted to the end-customer.

The LocaTrack solution is already being deployed with several large industrial companies. Today, LocaTrack is part of a larger project to diversify Safecube’s solutions. A new chapter for the company.

Safecube Platform

More information on LocaTrack

Use cases

Supply chain & Logistics

About Sigfox

Sigfox is the 0G network pioneer and the world’s leading IoT (Internet of Things) service provider. Sigfox offers a unique combination of ultra-low cost and ultra-low power technologies supported by a global network, enabling businesses to gain visibility and track their assets worldwide. With more than 17 million connected devices and 70 million messages sent a day, Sigfox helps its customers to extract crucial data at the lowest cost and to accelerate their digital transformation in key areas such as Asset Tracking and Supply Chain.

ISO 9001 certified and surrounded by a large ecosystem of partners and IoT key players, Sigfox was founded in 2010 and is headquartered in Labège, France, with offices in Boston, Dallas, Dubai, Madrid, Paris, Sao Paulo, Singapore and Tokyo.

About Michelin

Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries.

Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has more than 127,000 employees and operates 69 tire production facilities which together produced around 200 million tires in 2019.  

About Argon & Co

Argon & Co is a global management consultancy that specialises in operations strategy and transformation. Its expertise spans the supply chain, procurement, finance and shared services, working together with clients to transform their businesses and generate real change. Its people are engaging to work with and trusted by clients to get the job done.

Argon & Co has offices in Paris, London, Abu Dhabi, Atlanta, Melbourne, Mumbai and Singapore.