Amadeus and Sigfox announce the launch of PinPoint, a strategic alliance to provide reusable, affordable, and globally connected tracking solutions for travel industry assets.

PARIS/SINGAPORE, November 20th, 2019: Sigfox, the world’s leading Internet of Things (IoT) service provider and first global 0G network operator and Amadeus, the leading provider of IT solutions for the travel and tourism industry, announce a new strategic partnership at Sigfox Connect 2019. The agreement results from a year-long collaboration investigating business opportunities within the travel industry and developing a portfolio of solutions that will not only help meet the growing need for efficient asset tracking solutions, but also reduce operational challenges for airports and airlines.

The unique combination of Sigfox IoT expertise and Amadeus’ in-depth travel industry knowledge sees the emergence of disruptive services that will hit the market in 2020 thanks to the Sigfox and Amadeus strategic alliance, called PinPoint.

PinPoint aims at providing best-in-class end-to-end tracking solution for the air transportation industry. It targets indeed initially airports and airlines with trackers optimally designed – connected and communicating through the Sigfox 0G global network and managed through the PinPoint platform.

Every year, airports and airlines handle billions of pieces of luggage and high-value assets which are often lost, damaged or delayed leading to high financial losses for the whole value chain, a lack of operational efficiency, and increasing dissatisfaction for travelers. Meanwhile, existing tracking technologies require expensive infrastructure updates, such as gates and readers and provide limited interoperability and geolocation capabilities. In parallel, regulation is increasingly demanding, especially the new IATA Resolution 753 on luggage tracking which imposes stricter tracking and increased visibility requirements to reduce luggage loss rates.

With this in mind, PinPoint aims to provide a new journey for travel industry assets through reusable, cost and energy-efficient, and globally connected trackers that offer airports and airlines access to real-time information about the location of luggage and high value assets, such as spare-parts, landing gear, Unit Load Devices (ULD) and much more.

Through reusable tags placed on luggage, proximity sensors installed across airports and Sigfox global coverage, airlines will be able to monitor luggage, accurately tracking its location and detecting anomalies. For high-value assets such as ULDs, airlines will be able to use this technology to collect data, enabling ULDs to report any movement, so optimizing ULD management and significantly reducing the risk of loss.

Sigfox Bubble technology, an innovative beaconing solution enabling proximity detection, will also be developed and deployed in collaboration with Sigfox new partner Alps Alpine, one of the world’s foremost manufacturers of electronics components. By managing the emission power, Sigfox Cloud adapts the range of the Bubble, from less than one meter to a few tens of meters, improving the accuracy of the device’s location. Thus, when entering a Bubble cell, Sigfox devices and associated assets share their identification to the cloud providing a highly accurate location for each asset.

We are delighted to strengthen our partnership with Amadeus and share our combined expertise to create real digital transformation of the travel sector. Our strategic alliance named PinPoint will not only help to improve the travel experience, but this will also change completely the game for an industry looking for decades for THE technology able to save costs while improving efficiency and quality of services”, explains Raouti Chehih, Chief Adoption Officer at Sigfox.

“Sigfox technology is unique in its ability to track objects seamlessly across the globe, and at such a low cost. Combining Amadeus expertise and partners’ network in travel with Sigfox technology, we can enable luggage tracking at a price which is within what consumers are ready to pay for, and thus bring peace of mind to billions of travelers.” Marion Mesnage, Head of Research, Innovation & Ecosystems, Amadeus.

This new solution leverages Sigfox IoT expertise and unique 0G network while harnessing Amadeus trusted relationships within the travel industry to reduce costs for airlines and airports, deliver higher operational efficiency, generate ancillary revenues, and increase customer satisfaction.

This alliance, which aims in time to become a joint venture, is the starting point of a new journey that could revolutionize the travel industry. Although airports and airlines are the main targets today, in the future, Sigfox and Amadeus aspire to reach out to new sectors like hospitality to offer end-to-end tracking solutions that will cover the full traveler journey.

Use cases

Supply chain & Logistics

About Sigfox

Sigfox is the initiator of the 0G network and the world’s leading IoT (Internet of Things) service provider. Its global network allows billions of devices to connect to the Internet, in a straightforward way, while consuming as little energy as possible. Sigfox’s unique approach to device-to-cloud communications addresses the three greatest barriers to global IoT adoption: cost, energy consumption and global scalability.

Today, the network is available in 65 countries, with 1 billion people covered. ISO 9001 certified and surrounded by a large ecosystem of partners and IoT key players, Sigfox empowers companies to move their business model towards more digital services, in key areas such as Asset Tracking and Supply Chain. Founded in 2010 by Ludovic Le Moan and Christophe Fourtet, the company is headquartered in France and has offices in Madrid, Munich, Boston, Dallas, San Jose, Dubai, Singapore, Sao Paulo and Tokyo.

About Amadeus

Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars and railways.

We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. We help connect over 1.6 billion people a year to local travel providers in over 190 countries.

We are one company, with 19,000 employees across 70 offices. We have a global mindset and a local presence wherever our customers need us.

Our purpose is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys.

Amadeus is an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. The company is also part of the EuroStoxx50 and has been recognized by the Dow Jones Sustainability Index for the last eight years.

To find out more about Amadeus, visit