UnaBiz to Unleash Billions of Smart Buttons with Sigfox IoT Network

BARCELONA – 1 Mar 2017 – Singapore-based IoT-dedicated network operator, UnaBiz announces simple pay-per-use smart button at the Mobile World Congress, the world’s biggest showcase for wireless technology and mobile devices. Inspired by the pay-per-click business model, UnaBiz unveiled the pay-per-use smart button powered by Sigfox, the world’s leading provider of global IoT connectivity. With a subscription model of as low as €1 per month per device for businesses, consumers can now connect with businesses and transact at the push of a button.

“It might sound like a step back, digitally speaking. Ridiculous, even. But how many shopping applications do you have on your mobile? How much time do you typically spend launching an app, logging in, searching for the products and services you need, before finally entering your payment and delivery information to make your intended purchase? Now imagine if this entire process is collapsed into a single action, at the press of a button,” said Henri Bong, CEO & Founder of UnaBiz.

The pay-per-use smart button will not be limited to consumer package goods (CPG). From restocking everyday essentials to service requests, such as the ordering of room service, taxi, courier, valet, and maintenance requests for bathrooms, vehicle towing, vending machines refills, security deployment, and even emergency calls, all at the press of a button. 

With the Sigfox technology which delivers out of the box connectivity, consumers are spared the hassle of a complex set-up. Pre-programmed by businesses, each button has a unique ID assigned to a customer’s account. Without having to configure the device or pair it with a local network or wi-fi, the smart button delivers an instantaneous end-to-end value chain experience to individual customers with a simple push of a button.

Starting from an unbeatable subscription charge of €1 per month*, the value proposition of the connected button is convenience. An operating expenditure-based (OPEX) model allows businesses to adopt the connected button immediately without a high capital commitment. By shortening the path to purchase, consumers are now one touch away from any staple goods and services imaginable.

“We are glad to see companies like UnaBiz leveraging our out-of-the-box connectivity, at the lowest cost and energy consumption, to bring web click into our brick and mortar world. 2017 will be the year of commoditising buttons,” said Ludovic Le Moan, CEO of Sigfox.

“While smart appliances are enticing tech-savvy consumers, we want to use a simplified hardware to automate a virtual service. What could be simpler than a push of a button? We believe this service will transform the distribution of staple goods and services,” said Henri Bong, CEO of UnaBiz.