Published on 01.11.2019
Brand & Content Manager
The Brand & Content manager is responsible for the creation of content (written/visual & digital/print) that will position Sigfox as leader in the IoT industry and develop brand awareness and equity.
The candidate will feel at ease addressing complex topics and must be able to adapt content depending on the different audiences and channels in an international context.
WIN / WIN MISSIONS
In the International Communication Team, you'll be in charge of :
Identify and design content based on company communication strategy, SEO, continuous competitive intelligence.
Content creation and collateral production:
- work with internal experts and external agencies to create adapted specialized content, including whitepapers, short articles, infographics, and videos,
- manage the creation of MarCom collaterals from copy to design, digital, print, multimedia,
- engage ecosystem partners in content production including to develop guest blogging on sigfox.com and to distribute content,
- support the communication team in the creation of different tools such as presentations in collaboration with graphic designers,
- manage SEO, and drive continuous competitive intelligence monitoring.
- Manage Sigfox brand architecture,
- Responsible for branding guidelines definition, update and implementation Keep company’s visual identity consistent with brand Identity.
- 5+ years’ experience in journalism, copywriting, PR or brand marketing preferably in a technology company/media in B2B,
- Experience in Lead generation campaigns (vertical segment knowledge is a plus),
- Fluency in English is required (strong preference for a native speaker),
- Leadership experience working with agencies,
- Proven track record of leading projects from concept to completion, applying best practices with the ability to prioritize and creatively problem-solve,
- Ability to communicate effectively and efficiently with a high degree of collaboration and influence,
- Must be a self-starter with a roll-up your sleeves and get the work done’ attitude.
#Multicultural #Changeplayer #entrepreneur #Humble #Ambitious #Expert
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